Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Ivan Kayser- CEO- Redscout
Ivan heads up Redscout and is the CEO of the consulting company. Founded over 20 years ago, Redscout focuses on "making change real," using strategists and designers to make this happen. Ivan has a strategy background and has been with Redscout since 2015. His client experience includes- Best Buy, Google, PepsiCo, and ADP. Our conversation was wide-ranging, covering his career progression, the state of marketing and brands today, brand and performance marketing. talent, skills, and what it takes to succeed at Red Scout.