Peter Spear started his career at Tattoo in San Francisco, where he fell in love with qualitative research and has been a practitioner ever since. We discussed the importance of talking to people to learn the hows and whys that data can't explain. How, in recent times, talking to strangers has become a challenge, and how to overcome those challenges.
In short, this episode celebrates the art of qualitative research and advocates for it in a world that is seemingly becoming more data and machine-obsessed with less time and interest in understanding people and their thoughts, values, ideas, and motivations.
Peter Spear started his career at Tattoo in San Francisco, where he fell in love with qualitative research and has been a practitioner ever since. We discussed the importance of talking to people to learn the hows and whys that data can't explain. How, in recent times, talking to strangers has become a challenge, and how to overcome those challenges.
In short, this episode celebrates the art of qualitative research and advocates for it in a world that is seemingly becoming more data and machine-obsessed with less time and interest in understanding people and their thoughts, values, ideas, and motivations.