Inspiring Futures
Inspiring Futures is a podcast about the future hosted by Ed Cotton. We live in the now, everything around us is increasingly real-time, so we are somewhat challenged to think about the future because it’s an unknown and takes discipline to think about. But what happens when we do we think about the future, when do we think about it, who inspires the futures we think about and what do we think the future will hold? Inspiring Futures is a podcast that talks to people from diverse backgrounds, careers and industries and talks to them about how they think and what they think about the future.
Inspiring Futures
The Future is Pi- Alex Bennett-Grant and Mark Lester- We are Pi
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Ed Cotton
Alex Benett-Grant founded Amsterdam shop "We are Pi" when he was 28 and now 10 years later the agency is firmly part of the establishment of indy creative shops- especially after winning the Ad Age International Small Agency of the Year in 2019.
Mark Lester is the agency's head of strategy- having joined the shop from R/GA-NY - also in 2019.
Our conversation covered many topics from agency culture, working in Amsterdam, the changing ad agency landscape, managing through COVID, and more.