The episode features an interview with Tracey Follows who is a professional futurist.
Since the future is what the podcast is supposed to cover, it was fantastic to have Tracey on the show.
Tracey started her career in advertising and then moved client-side before taking on senior strategy roles at VCCP and JWT.
Most recently she has been working as a futurist and running her own consultancy. Tracey has just authored a new book that explores the future of the individual in the technological age. The book explores the themes of identity, the relationship between man and machine.
It's basically a guide to help people understand how to protect their autonomy when the world around them is transforming. From her perspective, we need to be armed with the knowledge to understand the personal and societal implications of bio-hacking, mind-clones, and even more contemporary, health passports.