Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Brand Design- Some perspectives from Christina Falzano and Ben Solomon- Conran
Design is a phrase that's often used as a catchall for a lot of different disciplines.
This podcast is focused on the world of brand design- meaning crafting and creating the identity and look of a brand new brand or updating an old one.
To help me navigate through this complex world, the podcast features two guests- Christina Falzano - Managing Director of Conran Design US, and Ben Solomon- VP Creative Director.
We discuss how this work is done, what is required to make it successful, and importantly how you sell something that it's subjective in the extreme.