Greg Hahn left the world of big agency advertising for what basically was a start-up and has kicked off with quite an incredible first year.
The agency was recently awarded Ad Age's "Newcomer of the Year" with the following soundbite " “Since Mischief officially hung out its shingle on June 1 of 2020, its ascent has been swift and storied, with each campaign living up to the agency’s name.”
Greg and I had a wonderful and wide-ranging conversation that included- what it's like to leave and start up something fresh, the appeal of his partnersNFA which is best expressed by its mantra "What would you do if you weren't afraid". the real origin story of the great Snickers campaign, NY as a source of inspiration, cat herding, Fallon, the power of great strategy and strategists, the importance of calling it a day- and not pulling all-nighters- plus much more...