Design is tough to understand and that makes design strategy even tougher. In this episode, Paul Collins the Strategy Director of Elmwood does a brilliant job of explaining how strategy works in a design agency. What is there to do? How it inspires and how it works with clients. We also talk about boundaries, like- where design ends and advertising begins. Elmwood and Paul have a lot of interesting experiences especially with the Tecate beer brand which we discuss in some detail.
Design is tough to understand and that makes design strategy even tougher. In this episode, Paul Collins the Strategy Director of Elmwood does a brilliant job of explaining how strategy works in a design agency. What is there to do? How it inspires and how it works with clients. We also talk about boundaries, like- where design ends and advertising begins. Elmwood and Paul have a lot of interesting experiences especially with the Tecate beer brand which we discuss in some detail.