Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Jae Goodman- The Future is Super Connected
Jae Goodman is unique. He worked on Madison Avenue. He has a deep understanding of brands. He knows Hollywood, and he understands the power of culture and celebrity. Jae has experienced these worlds throughout his career, which spanned the likes of Wieden and Kennedy, CAA, and the creation of his agency- Observatory, and now his consulting company, Superconnector Studios.
In our conversation, we discussed the similarities between Silicon Valley and Hollywood, the importance of relationships and community in Hollywood, the changing landscape for brands and communication, and what creatives and strategists need to focus their efforts on today.
We also briefly touch on proprietary tools that allow his clients to see the intersection of brands, culture, and celebrity.