Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Beth Bentley - Tomorrowism
The latest Inspiring Futures episode features an interview with Beth Bentley the co-founder of consultancy Tomorrowism.
Beth's experience includes-
Deputy Head of Strategy- Adam & Eve, London
Executive Head of Strategy- at Wieden&Kennedy- London
SVP Strategy Virtue at Vice.
She is also the author of a best-selling book, was the Chief Strategy Officer of Portas retail consultancy, and a Communication Strategy Advisor to the Secretary of State in Whitehall.
In the pod, we talk about how her experience as a journalist gave her the right tools to think about brand strategy, the issues that brands face today, why culture matters to brands, why strong brands are more important than ever, the transformation of the ad biz, and more.