Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Dr. Grace Kite- Founder- Magic Numbers and Magic Works
The latest episode of Inspiring Futures features an interview with Dr. Grace Kite, the founder of Magic Numbers and Magic Works, an analytics-focused consultancy that helps companies and brands understand how they grow.
In our conversation, we discussed the challenges and importance of being strategic when understanding the factors behind growth, the difficulty of brand-building for performance-focused brands, the compounding impact of "brand patience," and more.
We also talked about the importance of training, and Magic Numbers offers a couple of courses: "Scaling Up," which is all about helping marketers balance their performance and brand marketing efforts, and "Data Works," which focuses on using data compellingly and persuasively.
Both courses can be found here.
https://magicworks.training/