Inspiring Futures
Inspiring Futures is a podcast about the future hosted by Ed Cotton. We live in the now, everything around us is increasingly real-time, so we are somewhat challenged to think about the future because it’s an unknown and takes discipline to think about. But what happens when we do we think about the future, when do we think about it, who inspires the futures we think about and what do we think the future will hold? Inspiring Futures is a podcast that talks to people from diverse backgrounds, careers and industries and talks to them about how they think and what they think about the future.
Inspiring Futures
Tom Suharto - Global Strategy Lead - Forsman & Bodenfors
•
Ed Cotton
The latest episode of Inspiring Futures features an interview with Tom Suharto, Global Strategy Lead at Forsman & Bodenfors.
Tom started in market research (quant) worked with Hall and Partners and helped to establish their office in Shanghai and then on to Wieden in Shanghai to work on Nike, Disneyland, and then to the Portland office to work on Nike and Samsung.
He's been at Forsman & Bodenfors for four years.
In our conversation, we talked about his learning journey; his experience working in China, the culture and DNA of Forsman, and how he's developed the strategy practice at the agency.