Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Tom Suharto - Global Strategy Lead - Forsman & Bodenfors
The latest episode of Inspiring Futures features an interview with Tom Suharto, Global Strategy Lead at Forsman & Bodenfors.
Tom started in market research (quant) worked with Hall and Partners and helped to establish their office in Shanghai and then on to Wieden in Shanghai to work on Nike, Disneyland, and then to the Portland office to work on Nike and Samsung.
He's been at Forsman & Bodenfors for four years.
In our conversation, we talked about his learning journey; his experience working in China, the culture and DNA of Forsman, and how he's developed the strategy practice at the agency.