Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Lori Bartle- Cultivagency- From Account Management to Account Leadership
The latest episode of the Inspiring Futures podcast features an interview with Lori Bartle of Cultivagency.
Lori has over two decades of experience in Account Management although she much prefers to call it Account Leadership.
In our conversation, we discuss some of the challenges the discipline faces and the critical importance of a role that brings a deep understanding and knowledge of a client's business to the table.
As you will hear, Lori is an extremely passionate advocate of the discipline.