Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
The World of Pharma Marketing- Martin Stapff- Co-Founder, Chief Creative Officer, Michelle Rigot- Executive Creative Director/Strategy- Yama Group
YAMA Group was founded in 2009 and has steadily built a reputation as one of the leading small, independent pharma shops in the world.
It has worked on brands including Botox, Humira, and Keytruda and works with Takeda, AbbVie, and Pfizer.
It's a highly creative agency that works across all aspects of pharma marketing including efforts to reach specialists and has developed its unique products for these interactions involving the creation of "digital patients.
In my conversation with Martin and Michelle- we discuss the world of pharma marketing, look at what matters in the space, and how the agency differentiates itself and has created its own unique culture.
This is an agency that grew its revenue an astonishing 67% in 2023.