Inspiring Futures
Inspiring Futures is a podcast about the future hosted by Ed Cotton. We live in the now, everything around us is increasingly real-time, so we are somewhat challenged to think about the future because it’s an unknown and takes discipline to think about. But what happens when we do we think about the future, when do we think about it, who inspires the futures we think about and what do we think the future will hold? Inspiring Futures is a podcast that talks to people from diverse backgrounds, careers and industries and talks to them about how they think and what they think about the future.
Inspiring Futures
The World of Pharma Marketing- Martin Stapff- Co-Founder, Chief Creative Officer, Michelle Rigot- Executive Creative Director/Strategy- Yama Group
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Ed Cotton
YAMA Group was founded in 2009 and has steadily built a reputation as one of the leading small, independent pharma shops in the world.
It has worked on brands including Botox, Humira, and Keytruda and works with Takeda, AbbVie, and Pfizer.
It's a highly creative agency that works across all aspects of pharma marketing including efforts to reach specialists and has developed its unique products for these interactions involving the creation of "digital patients.
In my conversation with Martin and Michelle- we discuss the world of pharma marketing, look at what matters in the space, and how the agency differentiates itself and has created its own unique culture.
This is an agency that grew its revenue an astonishing 67% in 2023.