Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Mark Lester- Squint Consulting
Mark is the co-founder of Squint Consulting.
Before Squint, Mark was an experienced Head of Strategy working with clients like Nike, Netflix, Samsung, and Diageo. His career spanned New York, London, and Amsterdam and he spent his formative years at R/GA, the world’s leading digital innovation firm.
In our conversation, we talked about his experience at R/GA, why he wants to be a "brand," not just a "freelancer," working with companies that, after 5-10 years, are finding they've reached the "plateau" with performance marketing and now need to think more deeply about their brand, his work with Olipop and how happiness is an important new space for brands today.