Inspiring Futures
Inspiring Futures is a podcast about the future hosted by Ed Cotton. We live in the now, everything around us is increasingly real-time, so we are somewhat challenged to think about the future because it’s an unknown and takes discipline to think about. But what happens when we do we think about the future, when do we think about it, who inspires the futures we think about and what do we think the future will hold? Inspiring Futures is a podcast that talks to people from diverse backgrounds, careers and industries and talks to them about how they think and what they think about the future.
Inspiring Futures
Tara Lawall- Chief Creative Officer and Partner- Rethink NY
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Ed Cotton
Tara is the Chief Creative Officer at Rethink NY.
She has extensive creative experience from agencies including Y&R, BBH, Mother, and Droga (x2).
In our conversation, we discussed her experience at Miami Ad School, where she was forced to think seriously about funny- to an approach and perspective on being sensitive enough to find funny in the world around you.
We discussed her experiences and challenges at the different agencies she's worked at.
How Rethink throws has a unique West-Coast culture that's designed to make working in a New York agency less like a hot house.
How clients still want great work
But this all depends on the relationship and how Rethink has a unique way of making this work from the get-go.