Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Tara Lawall- Chief Creative Officer and Partner- Rethink NY
Tara is the Chief Creative Officer at Rethink NY.
She has extensive creative experience from agencies including Y&R, BBH, Mother, and Droga (x2).
In our conversation, we discussed her experience at Miami Ad School, where she was forced to think seriously about funny- to an approach and perspective on being sensitive enough to find funny in the world around you.
We discussed her experiences and challenges at the different agencies she's worked at.
How Rethink throws has a unique West-Coast culture that's designed to make working in a New York agency less like a hot house.
How clients still want great work
But this all depends on the relationship and how Rethink has a unique way of making this work from the get-go.