Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
The Talent Architect: Christine Olivas (No Single Individual) on Building Today's Agency Model
Christine Olivas began her career by hand-delivering 50 resumes to San Francisco startups, which resulted in one startup hiring her.
Her entry into agency work came when an owner heard a webinar she produced and was impressed enough to bring her aboard.
At this agency, she excelled by running two departments and contributing to significant growth.
After years of success there, she transitioned to a strategy role at a New York agency before going freelance.
When client demand exceeded her capacity, she built a team, evolving into her current thriving business (No Single Individual) that provides agencies with talent across multiple disciplines.
Christine's journey illustrates the power of hard work, risk-taking, entrepreneurship, and market understanding.
Our hour together revealed not only her remarkable path but also her insights on how agencies have the opportunity to be more flexible and adaptable with talent in today's challenging environment.
A shift that's creating new opportunities thanks to the breadth and depth of freelance talent.