Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Rachel Ramaswamy- Managing Partner - Work and Co
Rachel has spent over a decade at Work&Co. In the episode, we discuss the company's unique origin story and how it has evolved alongside the transformative changes in the world of technology.
We talk about..
1. The importance of carving out space for creative risk, which clients demand because they find it challenging to accomplish in their environment.
2. How constraints increase the odds of innovation.
3. Why is simplicity hard? Because it requires a combination of iteration and bravery.
4. Experience matters- be a user, feel and find the frictions- go to the edge and experience those use cases because innovation comes from trial and immersion.
5. AI is transformative, but now is the time to get deep into the sandbox and play.