Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Lucy Barbor - We Are Masterplan
From digital media planner to Chief Strategy Officer - and now she's on a mission to democratize strategy for everyone.
This is a podcast interview I did with Lucy Barbor, a strategy consultant and educator who's flipping the script on how we think about strategic thinking.
After rising through the ranks to become CSO at PHD UK and Global Strategy Partner at Dentsu, Lucy made a bold move: she decided to take strategy out of the boardroom and into the hands of anyone hungry to learn.
Her philosophy? Strategy shouldn't be this mysterious, gatekept discipline that only a select few can master.
In our conversation, we dive into:
- How she approaches teaching strategy to make it truly accessible
- The biggest misconceptions people have about strategic thinking
- What she learned climbing the ladder in competitive agency environments
- Her framework for breaking down complex strategic problems
If you've ever felt intimidated by strategy or wondered how the best strategists think, this one's for you.