Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Elle McCarthy- VP- brand, creative and product marketing- McAffe
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Elle is the perfect person to talk to if you want an understanding of strategy inside organizations.
She started her work life selling punk fashions in London's Camden Market, but found her way into adland, landing strategy roles at Karmarama and BBH in London.
Elle then moved over to the US with BBH, then onto BBDO- where she led the agency's pitch for the global Ford account.
Her client experience includes time at EA, PayPal, Ford, and she's currently at McCaffe.
Our conversation talked about her experience and her learnings on the agency side, and what it takes to bring strategy into an organization- how to operationalize it. Which often means handing it over to others to make it their own and action it in their own way.
We also talked about removing the term brand from every deck.