Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Bree Groff- SYP- The Change We are Seeing
Bree Groff is a partner at SYPartners and an expert in change.
We first talked on this podcast in August 2019 where Bree talked extensively about her background in the world of change management and what it takes to get people to do the difficult thing and change.
Fast forward to February 2021 and it seemed like an opportune moment to reconnect with Bree to understand what she was both seeing and doing. This seemed to make sense given that many business analysts are talking about the pandemic moment as a period that has seen change accelerate; with developments that used to take years, now happening in a matter of months.
Given that Bree is on the frontline of helping organizations change- we talk about what she's seeing, hearing, and learning.
What she thinks are some of the fundamentals of how our working lives have changed and are going to change and her hope for the upcoming "Roaring Twenties"