Behind the Build
Behind the Build is a candid conversation series with the people behind thriving communities. Most communities look polished from the outside — this show goes inside. Each episode, we sit down with one founder and dig into a specific win: the real numbers, the honest decisions, and the messy middle that made it happen. No theory. No highlight reel. Just the actual story.
Hosted by Circle — the platform powering some of the world's most successful online communities. New episodes monthly.
Behind the Build
Latest Episodes
The workshop funnel that turned Everyday Korean into a $1.1 million business
Hoon Lee turned a $6,500 side project into a $1.1 million Korean-learning business — using one workshop funnel and a price he refused to raise.Hoon started Everyday Korean in 2019 with one video and an audience he didn't expect. S...
How Dr. Des turned a side hustle into a $30K/month community business (in under two years)
Dr. Desiree Strickland started a community while on maternity leave in a field that told her money wasn't possible. In under two years, she has close to 950 paid members, $30,000 in monthly recurring revenue, and a room full of people telling h...
The honest truth about building a six-figure community business
Four years ago, Jessie Montague wrote one honest Instagram post to a couple hundred followers and half expected silence. Today, Honest Hounds has over 1,000 active members, 100 neutral walk locations across the UK, CPD-accredited courses runnin...
The freemium pivot that unlocked 6K members
Joana Rocha and her co-founder had 400,000 social followers and a paid community that wasn't getting traction. Nobody was joining. Nobody was engaging. The pivot to freemium changed everything—and the conversion system they built inside Circle ...
From courses nobody finished to a six-figure community business
Ernie Svenson had courses lawyers were buying but not finishing. The problem wasn't the content—it was the isolation. When he built community around those courses, everything shifted. Members started showing up not just for lessons, but for eac...
