BRAND:NEW
BRAND:NEW is the straight-talking podcast for business owners who want a stronger brand without the marketing jargon.
Hosted by Donovan, a Creative Head and Brand Champion with over 30 years of global experience, each 5–10 minute episode breaks down the principles of professional brand design—from logos and websites to color, typography, messaging, and everything your business says before you say a word.
No fluff. No design-school jargon. Just practical advice, real-world examples, and the occasional war story to help you make smarter branding decisions before you spend a single dollar on design.
New episodes twice a week.
BRAND:NEW
Latest Episodes
Eps. 26: Longevity In Design: Why Do Some Logos Live Forever?
Four logos, four different centuries, one shared secret: none of them share a single design trend across their lifespans. Donovan walks through Twinings (the oldest unchanged logo in the world) Heinz's, Stella Artois, and John Deere's constantl...
Eps. 25: Why Is Chasing Trends Terminal?
Donovan makes the case that chasing design trends isn't just risky — it's a betrayal of your actual brand voice. Featuring two real, well-documented, and very expensive, disasters (from Tropicana's packaging flop to Gap's six-day logo reversal)...
Eps. 24: How Often Should I Update My Website?
Your website has no hamster cage problem — unlike your old brochures. Donovan covers why your site should be treated as a living document, the real math behind mobile-first design (including two clients with wildly opposite traffic splits), and...
Eps. 23: What is a Call To Action (CTA)?
The call to action, the landing page, and the blog you’re neglecting. Donovan breaks down why your CTA should be repeated relentlessly, why a landing page is a "psychological trapdoor," and the test for whether your business should even bother ...
Eps. 22: What is UX And UI?
What is UX, UI, and why the web industry loves making simple things sound like a NASA briefing. Donovan breaks down the difference, explains why cognitive overload is silently costing you customers, and settles what a "conversion" actually mean...
