BRAND:NEW
BRAND:NEW is the straight-talking podcast for business owners who want a stronger brand without the marketing jargon.
Hosted by Donovan, a Creative Head and Brand Champion with over 30 years of global experience, each 5–10 minute episode breaks down the principles of professional brand design—from logos and websites to color, typography, messaging, and everything your business says before you say a word.
No fluff. No design-school jargon. Just practical advice, real-world examples, and the occasional war story to help you make smarter branding decisions before you spend a single dollar on design.
New episodes twice a week.
BRAND:NEW
Latest Episodes
Eps. 07: What Does It Cost To Build A Brand Properly?
Brand strategy and the true cost of branding, explained honestly: what does it actually cost to build a brand properly — and what does it cost when you get it wrong? Donovan breaks down real cases (Fendi, Bud Light, Jaguar) on cost and risk, th...
Eps. 06: What is a Brand Audit - and Do I Need One?
What actually happens in a Brand Audit — and is it just a fancy word for "pay me to tell you what you already know"? Donovan breaks down exactly what gets examined, why skipping this step is one of the most expensive mistakes in rebranding, and...
Eps. 05: What Is The Difference Between A Refresh and A Rebrand?
Refresh or rebrand? Donovan breaks down the real difference with two client stories — one company forced into a full rebrand through no fault of their own, and one that thought they needed surgery but only needed a facelift. Plus: how do you ac...
Eps. 04: When Is The Right Time To Think About Branding?
Startup, refresh, or full rebrand — there's a right time for each, and Donovan breaks down all three so you know exactly which one you're actually facing. Bonus: can you build your own brand, or is it time to call in a professional? The honest ...
Eps. 03: Does My Small Business Need Branding?
"My business is small — do I really need a brand?" Yes. And Donovan makes the case that small businesses need branding more than the big guys, not less — plus why a genuinely good product still won't sell itself without one. Real examples inclu...
