The Alliance: Helping Mental Health Providers Grow Connected + Profitable Practices
I've spent years building a practice from scratch, filling it with ideal-fit clients, and figuring out that none of it is sustainable if you're not connected. I help mental health providers find genuine connection and grow revenue with strategies that support their businesses through market shifts, without the burnout. On The Alliance, I share authentic insights, transformative strategies, and what actually creates a sustainable private practice. These come to you in short episodes that get straight to the point, so you have something to take into your work week that's motivating and actionable. If you want to build a business that is more connected and sustainable, this was created just for you.
Episodes
14 episodes
The Business Skills Therapists Can’t Afford to Ignore
Most therapists didn’t go into private practice because they wanted to become business owners. We went into it because we wanted to help people. But whether we like it or not, owning a practice means we also have to develop the skills to run a ...
Beyond the Therapy Hour: Building a Sustainable Work Portfolio
What if building a sustainable therapy career means doing more, not necessarily working more?In this episode, we explore why therapists need to think beyond the traditional model of making one-on-one therapy their sole source of income. ...
What Should You Charge? Rethinking Therapist Rates, Accessibility & Your Financial Needs
How do you decide what to charge for therapy? Is it about accessibility, your experience, your worth, or simply what you need to make a sustainable living?In this episode, we’re taking a deeper look at the complicated conversation around...
Where Are You Leaking Revenue? Rethinking Cancellation Policies in Private Practice
Cancellation policies are one of the biggest—and most overlooked—financial leaks in private practice. In this episode, we’re challenging the standard 24- or 48-hour cancellation policy and exploring what happens when therapists create more stru...
The Insurance Exit Plan: How Therapists Can Transition to Private Pay Without Financial Freefall
Insurance rates are changing, contracts can be surprisingly difficult to exit, and many therapists are rethinking whether accepting insurance still makes sense for their practices.In this episode, we’re breaking down what clinicians need...
The Hidden Messages Your Website Design Is Sending
Your therapy practice website is no longer optional—it’s one of the most powerful marketing assets you have under your control. But simply having a website isn’t enough. In 2026, prospective clients are paying attention to how your web...
Are Directory Listings Still Worth It? How to Make Yours Stand Out
If your Psychology Today profile, or another online directory listing, doesn’t seem to be bringing in clients like it used to, you’re not alone. But that doesn’t necessarily mean it’s time to ditch your directory profiles altogether.In t...
How to Set Goals That Actually Move Your Practice Forward
Private practice offers freedom, flexibility, and the ability to build a career on your own terms, but that freedom can also come without the structure and accountability that many of us rely on to make meaningful progress.In this episod...
Networking That Actually Works: Build Your Clinical Community First
Networking can feel salesy, awkward, and like just another task on the never-ending private practice marketing list. But what if we stopped thinking about networking as a way to get clients, and started thinking about it as a way to build commu...
Your Consult Calls Aren’t Broken: How to Stand Out When Clients Have Endless Choices
If your consult calls used to convert consistently but suddenly aren’t, you’re not alone and it may not be a problem with your presentation. Today, we’re talking about what’s changed in the private-pay landscape and why prospective clients are ...
Why Your Ideal Clients Aren’t Finding You (Even If You Have a Niche)
You know that feeling when you finish a session and think, “I am so good at this. I really helped someone today.” Those are the clients who energize you—the ones whose needs align with your training, expertise, and unique skill s...
Hyperconnected, Underconnected: Strengthening Your Clinical Community
In a world where we’re more digitally connected than ever, why do so many of us feel disconnected in real life?In this episode, we’re talking about the importance of authentic connection—and why building a strong clinical community is on...
Why I Created The Alliance: Building a Sustainable Private Practice Through Connection, Growth & Community
What happens when private practice no longer feels sustainable?In this episode, I’m sharing the story behind The Alliance—from starting my first private practice with paper intake forms and a $400 website to navigating major shifts in th...
Introducing The Alliance: A Space for Mental Health Providers Growing Connected + Profitable Practices
If you've ever wondered, "Is it really supposed to be this hard?", this podcast is for you.Founder of New England Therapy Alliance, Rachel Alba, shares why so many mental health providers in private practice are feeling burned o...