Gym Launch Unfiltered: Business Growth for Gym Owners
Gym Launch Unfiltered is the business growth podcast for gym owners who want to increase revenue, improve sales, lead stronger teams and build a profitable fitness business that does not depend on them for everything.
Featuring Gym Launch President Mike Ferreira, Director of Coaching Ryan Carson, and coaches Rod Busby, R.E. Lewis, Matt Morse and Blake Hill, the show brings together former gym owners, experienced operators and business leaders who have built, scaled, led and sold real fitness businesses.
Each episode goes behind the polished success stories to examine what owning a gym actually looks like. The team breaks down gym marketing, lead generation, sales, pricing, member retention, profitability, staffing, leadership, operations and multi-location growth. They also share the mistakes, difficult decisions and “oh sh%t” moments that rarely get discussed publicly.
Expect candid conversations, real gym owner questions and practical strategies you can apply to your business. No vague motivation. No business theory from people who have never operated a gym. Just honest lessons from people who have faced the same challenges and helped gym owners around the world overcome them.
Whether you own a CrossFit affiliate, boutique fitness studio, personal training facility, martial arts school or independent gym, Gym Launch Unfiltered will help you think more clearly, execute more consistently and build a stronger business.
Gym Launch Unfiltered: Business Growth for Gym Owners
Introducing Gym Launch Unfiltered: The Business Podcast for Gym Owners
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What does it really take to build a profitable gym?
Gym Launch Unfiltered brings you candid conversations with Gym Launch President Mike Ferreira, Director of Coaching Ryan Carson, and coaches Rod Busby, R.E. Lewis, Matt Morse and Blake Hill.
These are former gym owners, operators and business leaders who have built, scaled, led and sold real fitness businesses. Now, they are pulling back the curtain on gym marketing, sales, pricing, profitability, leadership, operations and the mistakes owners rarely talk about publicly.
No polished success stories. No vague motivation. Just honest lessons, real gym owner questions and practical strategies to help you build a stronger business.
This is Gym Launch Unfiltered. New episodes begin August 18, 2026.
profit isn't more freedom for yourself profit is impact yeah dude that is not a good show he's actually on pace to hit 1.8 million mobility in these pants cause I've been there and I try to never forget that having coaches who have done it and been in your shoes it's like I became addicted to the business side yeah these are the numbers that we have to work with let's make them better being able to help those individuals be able to better provide for their families the culture in here to always level up and succeed as much as we wanna believe the fitness business is about programming and macros and tracking calories it's a sales and marketing game get into year two and year three that's when things got real let's just put it that way the biggest conversations in the gym business start with one question five coaches who've lived it one table no script this is gym launch unfiltered hosted by Mike Ferrera