Growing Profitably
Most eCommerce brands don't know what's driving their growth. So they don't know what to do next.
We work with DTC brands doing £2M to £20M+ in revenue who want to scale profitably and know exactly what's working and why.
This channel shows you how to diagnose what's working, benchmark it against reality, and build a system where inputs produce predictable outputs. Creative strategy, Meta ads, unit economics, CAC, ROAS, site conversion, retention. Every lever that matters for scaling a DTC brand profitably.
Social Paradigm Group is the merger of Social Nucleus and Paradigm Media. Two of the UK's sharpest DTC performance agencies, now one. We manage £60M+ in ad spend and drive £300M+ in revenue across our partners.
We built the Reality Operating System. Plus our own tech: AdSynth for creative volume and velocity, eCompass for performance benchmarking.
This channel is how we actually think, unfiltered. Growth isn't a mystery. It's a system.
Episodes
6 episodes
How Luke Scaled a Fragrance Brand to £30M a Year
Luke Bream, Founder & CEO, Valentte, breaks down how a small home fragrance business went from county shows and an old dairy farm to a much larger, ad-driven operation with 140 staff. This episode is especially useful if you want a grounded...
Every Growth Problem Ends at Your Product — Space Goods' Matt Kelly
This episode is a candid conversation between two operators who have both lived deep in the weeds of ecom growth. They unpack the real tradeoffs of venture capital, why more money rarely fixes weak unit economics, and what happens when teams ge...
Agency vs In-house - What's better for your brand?
This episode breaks down one of the biggest decisions in ecommerce marketing: when to keep work with agencies and when, if ever, to bring it in-house. The discussion focuses on the real tradeoffs around cost, flexibility, hiring risk, and wheth...
What We're Seeing Right Now in the Market
This episode is a monthly agency wrap-up covering what happened across the brands, what changed in the market, and what the team is planning next. The main thread is simple: stop chasing screenshots and start judging performance by business out...
We're Hosting a BFCM Event With Klaviyo - Here's Why You Should Be There
This episode is a practical announcement for a Black Friday Cyber Monday readiness event designed for established e-commerce founders. The focus is on helping brand owners prepare for Q4 with founder-led insights on scaling, retail, DTC, AI, me...
Why 7 Figure Brands Hit a Wall
Will and Charlie Williams break down why so many brands stall once they reach the seven-figure range—and why the answer is usually not more ads, a new creative format, or a more sophisticated ad account structure.This episode focuses on ...
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