Under Contract

Why This Indiana Broker Charges 1% and Still Sells 100+ Homes a Year

Tim Donovan Season 1 Episode 1

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0:00 | 48:15

Guest Bio

Drew Wyant is a real estate agent and broker/owner in Columbus, Indiana, running a 1% Lists franchise that now spans nearly the entire state. After leaving a 10-year healthcare career and getting licensed in 2021, Drew built his business from 11 sales in his first year to 130+ in a single year as an individual agent — while also growing a team of 23+ agents managing roughly 100 active listings and 75 pendings at any given time. His full-service, 1% commission model has become his core differentiator in a market of 1.8 million+ competing agents.


Show Notes

Tim sits down with Drew Wyant, a 1% Lists broker/owner out of Columbus, Indiana, who went from cold-calling For Sale By Owners in his first year to running a 23-agent team covering the whole state. Drew breaks down the pivot that changed everything — realizing he was already netting 1% on relocation deals and deciding to just charge that upfront — plus his philosophy on follow-up, referrals as "compound interest," and where AI actually belongs in a real estate business (hint: not between you and the client).

In this episode:

  • How Drew went from 11 sales his first year to 130+ in his best year
  • The relocation-fee insight that led him to launch a 1% commission model
  • Why "good customer service" is not a unique value proposition
  • His actual follow-up cadence (7-8+ touches before a lead converts)
  • Running a 23-agent brokerage while staying personally active in sales
  • Where AI helps (compliance, paperwork, transaction coordination) vs. where it hurts (client relationships)
  • The "flywheel" argument for prioritizing deal volume over margin early on
  • One piece of advice Drew would give himself on day one