The Obvious Myth
This is the Obvious Myth - for anyone who's ever felt like their business should be performing better than it is, and suspected the answer wasn't more leads.
If leads are coming in and results still feel harder than they should be, you've already met the myth this show is built to bust: that growth problems are front-of-funnel problems. They almost never are. The Obvious Myth is a solo video podcast for founders and operators who've solved for demand and are still wondering why the business isn't performing the way it should. Each episode takes one specific, relatable story — a viral order spike, a CRM nobody trusts, a founder who wouldn't accept a plane until he understood why it failed its own tests — and uses it to expose the mid-funnel system problem hiding underneath. Season 1 follows Claire and Jamie's business from its first messy map to a fully rebuilt system, alongside a handful of founders and operators with problems that follow the same patterns. By the finale, ten myths resolve into one repeatable method — Clarify, Organize, Route, Expand — for building a business that can grow without its founder being the ceiling.
The Obvious Myth
Latest Episodes
The Follow-Up Myth: If My Team Knows It, the Business Knows It
The Follow-Up Myth: If My Team Knows It, the Business Knows ItA sales team knew exactly when every client's budget window opened — until the one person who held all of it in her head left the company. Sara digs into what happens when cr...
The Tools Myth: A Better CRM Won't Fix an Adoption Problem
The Tools Myth: A Better CRM Won't Fix an Adoption ProblemA team with long sales cycles and high-stakes renewals decides their CRM is the problem. They replace it. Six months later, nobody's using the new one either. Sara explains...
The Governance Myth: One System Will Give Us One Source of Truth
The Governance Myth: One System Will Give Us One Source of TruthEight years, one CRM, tens of thousands of records nobody could fully trust. Putting everyone in the same system was supposed to fix that — it didn't, because nobody ...
The Visibility Myth: I'd Know If Something Was Wrong
The Visibility Myth: I'd Know If Something Was WrongA founder refuses to accept delivery of a new corporate jet until he understands why it had been failing its own tests — a standard he'd never thought to apply to his own busine...
The Healthy Business Myth: Meet Sheri
The Healthy Business Myth: Meet SheriEverything about Sheri's membership business looked healthy from the outside — revenue coming in, members who genuinely loved her. But she was quietly losing renewals, upsells, and members who simply...