Business of Automation
The Business of Automation is a weekly video podcast exploring the money, markets, policies, and business decisions shaping industrial automation.
Hosted by Aaron Prather, Director of Market Intelligence at A3, the show goes beyond the headlines to examine what developments in robotics, artificial intelligence, manufacturing, supply chains, investment, and government policy mean for companies across the automation industry.
From humanoid robotics and emerging technologies to market growth, trade policy, and automation ROI, each episode delivers informed analysis for automation leaders, manufacturers, investors, integrators, and anyone building the future of industry.
Episodes
4 episodes
The Q2 Numbers Are In: Robot Orders Rise as Demand Moves Beyond Automotive
North American companies ordered 8,940 robots worth $622 million in the second quarter of 2026. Unit orders increased 4.3% from a year earlier, while order value climbed 21.3%. Those are strong headline numbers, but the bigger story is what cha...
Teradyne vs. JAKA, NSF’s $30M Robot Center and Carbon’s 150M Plants
Three robotics stories reveal where the industry’s next competitive battles are moving: patents, people and data.Teradyne Robotics filed a patent infringement case against JAKA at Europe’s Unified Patent Court. The National Sc...
This is The Business of Automation
The Business of Automation is a weekly video podcast exploring the money, markets, policies, and business decisions shaping industrial automation.Hosted by Aaron Prather, Director of Market Intelligence at A3, the show goes beyond the h...
Serve’s Forecast Cut, FORT’s SPAC and SoftBank’s $200M Gravis Bet
Three robotics stories reveal the same business risk: dependency.Serve Robotics grew revenue 404% year over year and still cut its 2026 forecast by more than 60%. FORT Robotics is pursuing a public listing at a $556.6 million enterprise ...
