The Brand Hunch
Building a brand is hard, but proving its ROI is harder. The Brand Hunch podcast explores how top brand and marketing leaders are bridging the gap between creative hunches and their bottom line, with persectives from Canva, Specsavers, RM Williams, Kantar, Who Is Elijah, and so many more. Because sometimes, the more you believe in a creative direction, the harder it is to defend it... especially when boardroom pressure pushes you toward the predictable path. I’m your host, Lindsay Rogers, Managing Director and Co-Founder of Sydney-based brand growth agency, Chello. In my experience, the hardest part of building a great brand isn't having the idea; it's operationalising it so the whole business feels it and lives it. Each episode, we get into the weeds with CMOs, founders, and revenue leaders who are proving that brand is the ultimate commercial driver. We skip the surface-level advice to uncover the real stories: the instincts they fought for, the ways they connected brand love to the bottom line, and their approach to growing great brands.
If you prefer to read interviews, check out our Substack: https://thebrandhunch.substack.com/
And if you're interested in what we do at Chello, check out our website https://www.chello.com.au/ or get in touch at hello@chello.com.au 👋
The Brand Hunch
Latest Episodes
Future Demand’s Telstra playbook with James Hurman & Brent Smart
In a world where brands struggle to balance immediate sales and long-term growth, two marketing powerhouses share their secrets for sustainable success. In this episode, Lindsay is joined by Brent Smart, former CMO of Telstra, and James Hurman,...
The two-channel strategy: using focus as your secret weapon for growth
Jaimee Vilela spent fifteen years running marketing for other people's brands before backing a hunch and purchasing Cooki Haircare, a shampoo bar business doing four sales a day. Two and a half years later, it's doing roughly 300 sales a day D2...
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The great Australian lamb ads: mastering long-term creative consistency
Nathan Low spent fifteen years at Unilever before landing the Chief Marketing and Communications Officer role at Meat & Livestock Australia (MLA), where he now looks after the iconic Lamb and Beef campaigns Aussies know so well. In this epi...
The transformer mindset: why the best marketers own the numbers, not just the brand
From Arnott's to My Muscle Chef, me&u and now Verandah Brands, Clementine Churchill has built a career on refusing to separate marketing from the rest of the business. In this episode, she chats to Lindsay about why she once swapped ...
The risks and rewards of building a global challenger brand, locally
Catherine Dix, Managing Director ANZ, waterdrop®, joins Lindsay to unpack three years of building a global challenger brand from the ground up here in ANZ. From holding off on retail expansion until the market was ready, to landing a landmark A...
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