The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.
New episodes are released on Mondays.
Explore past episodes, submit questions, or learn more at desireeadams.co.
Follow along on Instagram @PlannersEdit.
The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
214 | How to Market a Wedding Planning Business with Long-Form Content
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Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.
In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles depending on your audience and offers.
You’ll learn why luxury clients often find planners through Google, how to use long-form content intentionally instead of reactively, and how to choose the platforms that actually support the level of work you’re ready to do.
If you want your marketing to feel steadier, more aligned, and more effective long-term, this episode will help you rethink how — and where — you show up.
Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.
Links Mentioned in the Episode
- Find the Full Shownotes Here
- Work with Desiree for business coaching and mentorship