The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.
New episodes are released on Mondays.
Explore past episodes, submit questions, or learn more at desireeadams.co.
Follow along on Instagram @PlannersEdit.
Episodes
224 episodes
224 | Lead Magnets, Blogging, and Email Marketing for Planners
Your Instagram followers don't owe you anything. Your email list does.In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode insid...
223 | Content Creation—Hiring, Repurposing, & Social Media Trends
Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now...
222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it)
Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of <...
221 | Building and Using Standard Operating Procedures in Your Wedding Business
Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desir...
220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management
Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquirie...
219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong
Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clien...
218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)
Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice.In this deep dive episode, Des...
217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients
Your wedding brand is communicating right now — the question is whether it's saying what you actually mean. In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the im...
216 | Post-Engagement Season Marketing for Wedding Planners
Newly engaged couples aren’t looking for more inspiration — they’re looking for direction.In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds aut...
215 | The Role of Short-Form Content in Your Wedding Planner Marketing Plan
Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention.In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of sh...
214 | How to Market a Wedding Planning Business with Long-Form Content
Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding...
213 | Subtle Marketing Signals That Attract the Right Clients
Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.But what if the clients you’re attracting are responding to quiet signals your business is already sending?In this episode of ...
212 | The Hidden Risks of Destination Weddings (And How Planners Manage Them)
Destination weddings aren’t just logistically complex. They carry invisible risks that can impact timelines, budgets, emotions, and once-in-a-lifetime moments.In this episode of The Planner’s Edit, Desirée Adams breaks down the ...
211 | Are You Keeping Yourself from Attracting Full-Service Clients?
A lot of planners believe they’re struggling with attracting clients for full-service planning, when what they’re really struggling with is clarity.In this episode of The Planner’s Edit, Desirée Adams breaks down the quiet, ofte...
210 | What No One Tells You About Becoming a Full-Service Planner
Becoming a full-service planner isn’t just about offering a bigger package, it changes how you lead, decide, and carry responsibility in ways no one really talks about.In this episode of The Planner’s Edit, Desirée pulls back th...
209 | How to Know If You’re Ready to Become a Full-Service Planner
There’s a moment in many planners’ careers when coordination starts to feel too small, but full-service planning still feels out of reach.In this episode of The Planner’s Edit, Desirée Adams breaks down how to know if you’re rea...
208 | Investments in My Business I Made Early That Paid Off (and the Ones That Didn’t)
Every planner makes investments in their business — some that create massive growth, and others that become expensive lessons. In this episode of The Planner’s Edit, Desirée Adams gets honest about both.She’s sharing the early i...
207 | Things I Wish I Had Done Sooner in My Planning Business
If you’ve ever looked at your wedding planning business and thought, “I should have done this sooner…” you are absolutely not alone. In this episode of The Planner’s Edit, Desirée Adams pulls back the curtain on the decisions she wishe...
206 | If I Were Starting My Planning Business in 2026, Here’s Exactly What I’d Do
If you’ve ever felt lost, overwhelmed, or unsure whether you’re building your business the right way, this episode is going to ground you.In this episode of The Planner’s Edit, Desirée Adams breaks down exactly what she would do...
205 | Outdated Wedding Trends that Need to Die in 2026
Some wedding trends age beautifully — and others age like… well, trends. In this episode of The Planner’s Edit, Desirée Adams is calling out the outdated wedding trends planners are collectively ready to retire, and what to do instead....
204 | Beyond the Wedding World: Where to Find Fresh Inspiration for 2026 and Beyond
The most original wedding trends don’t start inside the wedding industry — they start outside of it. In this episode of The Planner’s Edit, Desirée Adams explores how architecture, interior design, hospitality, and...
203 | The 2026 Wedding Trends Shaping the Future of Planning and Design
The wedding industry is evolving — and so are we. In this special Season 6 premiere, Desirée Adams pulls back the curtain on the rebrand from Ask the Planner to The Planner’s Edit — sharing how this new chapter reflects the gr...
202 | The Best Time and Money-Saving Tools for Wedding Planners and Couples
In this milestone episode, I’m pulling back the curtain on the tools and tech that keep my wedding planning business running smoothly behind the scenes.From streamlining communication to elevating the client experience, I’m sharing the p...
201 | Wedding Timeline Tips to Plan a Seamless Day (With Real Examples)
If there’s one thing that can make or break your wedding day experience, it’s the timeline. It might not be the flashiest part of the planning process, but trust me, a thoughtfully crafted schedule is what turns a chaotic day into a calm, joy-f...
200 | Don’t Overlook These 5 Mistakes When Booking Your Wedding Venue
When you’re newly engaged, it’s tempting to dive straight into venue tours and photo-worthy spaces. But your venue decision is about so much more than just aesthetics. It’s the foundation of your entire wedding, and choosing the wrong ...
