The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.
New episodes are released on Mondays.
Explore past episodes, submit questions, or learn more at desireeadams.co.
Follow along on Instagram @PlannersEdit.
The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
215 | The Role of Short-Form Content in Your Wedding Planner Marketing Plan
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Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention.
In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends.
If you’ve ever wondered whether your content is actually working for your business, or how short-form fits alongside blogs, podcasts, and email, this episode will help you see it differently.
Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.
Links Mentioned in the Episode
- Find the Full Shownotes Here
- Work with Desiree for business coaching and mentorship