The Marketing Lab (at Deakin)
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
Podcasting since 2019 • 26 episodes
The Marketing Lab (at Deakin)
Latest Episodes
26: Special Christmas Edition - Deck the Halls With Boughs of Holly to Soften Service Failure Evaluations
In this special edition of The Marketing Lab, I have a quick chat with Associate Professor Josh Newton about his research into how the mere presence of Christmas decorations lead people to soften their evaluations of a personally experienced se...
December 16, 2021
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8:34
25: Authenticity, Small Business and the Indian-Australian Experience
In our final episode for 2021, our guest is Uppma Virdi, Deakin Alumni, Head Spice Dealer, Founder and CEO of Chai Walli, a female-centric, female owned small Australian business who are passionate about ...
December 06, 2021
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27:26
24: Moral Peacocking and the Tragedy of Social Media
Whether you use it to stay connected or as part of your marketing strategy, social media is integral for communication. But what happens when everything goes horribly wrong, like it did for Justine Sacco when sent her one-hundred-and-seventy tw...
October 28, 2021
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52:06
23: Start-Ups with an Ethical Motive
In this episode of The Marketing Lab at Deakin, we talk to Gordon Renouf, Co-Founder & CEO of Good On You, the world-leading source of trusted brand ratings, articles and expertise on ethical and sustain...
October 14, 2021
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42:46
22: Modelling Your Way Out of Trouble
In this episode of The Marketing Lab at Deakin we talk to Dr Ali Tamaddoni from Deakin's Marketing Department about how we can use models and machine learning to understand why people change brands and also how religiosity influences online rev...
August 19, 2021
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41:39