It's not real!
It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.
It's not real!
3: Net promoter scores, artificial intelligence and selling your soul to the marketers
Does your company use the net promoter score? Is it really the silver bullet that marketing research companies tell you it is?
And...
What happens when your company’s perfect hashtag gets co-opted by the bad guys?
In this episode, we explore the murky world of artificial intelligence, marketing research and selling your soul for research dollars.
Are we being over-researched? And when is too much surveillance enough? If you’re interested in marketing, culture and the world of business, you should Listen to this.