The Marketing Lab (at Deakin)

4: Peak streaming, oversubscribed and the curse of product recalls

August 29, 2019 Paul Harrison, Carmel Alabakis, Josh Newton
The Marketing Lab (at Deakin)
4: Peak streaming, oversubscribed and the curse of product recalls
Show Notes

In mid-November, Disney Plus, the streaming service from the Mickey Mouse conglomerate will launch in Australia. The service will cost $8.99 a month or $89.00 for the full year. Not bad for access to the Disney back catalogue, the Star Wars franchise, the list goes on...

Will you sign up? 

Have we reached peak streaming?

And, can you guess which car brand had the most product recall in 2018? You might be surprised.

We’ve got two of the smartest people I know in the studio this week to talk about this, along with clicktivism, product recalls, franchising and the Hong Kong protests.