Ask Victor Corro, of Coopera, the Hispanic focused consulting firm for credit unions, on why Hispanics matter to credit unions and he gets impassioned. Hispanics need credit unions, he says, just as credit unions need Hispanics. He tells in detail exactly why that is so in this edition of the CU2.0 podcast.
Note: the audio quality has imperfections in parts of this podcast. We live in a world of imperfect telephony. But the audio is understandable. So give a hard listen and you will be rewarded.
Corro also tells exactly what a credit union needs to do to really pursue the Hispanic demographic. It's a multi-step process and he spells it out.
And he explains why many Hispanics are cellphone first consumers - and savvy credit unions need to truly get that if they hope to prosper in their pursuit of Hispanics.
Just remember: you need each other. And that makes this a perfect scenario for doing credit union good.