That is the loud message from Cameron Madill, CEO of PixelSpoke, an Oregon headquartered marketing agency that primarily serves credit unions. He also hosts "The Remarkable Credit Union" podcast.
Too many credit unions simply want to fit in, he says.
Dare to be different and that just may get you noticed.
That's just one take-away from this podcast - there are many more.
Want to know if your website is good? Madill tells us the main way credit union websites go bad. Use it as a checklist to judge your own.
Do you do member testing of your site? You probably will want to after listening to ths podcas because Madill tells the enormous benefits of testing with even a handful of members.
He also tells why credit unions need to embrace storytelling in their marketing, a topic he has written about for CUInsight.
Buckle up because he also tells why PixelSpoke is a worker owned cooperative and why it is a certified B Corp. The latter is a credentialing program that designated businesses that put greater emphasis on purpose, not just profit.
As for worker owned cooperatives. that's a comparatively small slice of the cooperative pie in the US but it also is fast growing. Hear why PixelSpoke now is owned by its workers.
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Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto