CU 2.0 Podcast Greatest Hits #28 Tungsten's Phil Davis on Smart Credit Union Renaming

What’s in your credit union’s name?

Shakespeare told us a rose by any other name would smell as sweet.

But credit union leaders are busy renaming their institutions, often for solid, fundamental reasons.

How to do this right is the topic of this Greatest Hits #28 where Phil Davis from branding company Tungsten tells the how to of smart renaming.

Listen up.