You already know the term Buyer Persona, but you haven't created one yourself, let alone used it in your video marketing. We'll give you good reasons to change that now! Listen to the whole blogcast now »

If you’d rather have your marketing vision turn into a brilliant reality rather than a disappointing flop, this article about successful brand management is for you. By avoiding the following six branding mistakes, you too can be headed for saf...

The term "artificial intelligence" (AI) buzzes through all media and is a popular topic in many companies. But marketers still find it difficult to make AI tangible for their brand. This blogcast is intended to provide more information and show...

Are you ready to share your content with the whole world, but feel hesitant because you don't know when to hit the publish button? This article will help you make the right decision by getting to know LinkedIn as a platform and various influenc...

There must be order. How else would you find the correct video quickly? You don't need to reinvent the wheel. We'll introduce you to proven systems that both simplify library management and motivate you towards greater performance.

Mobile phones are our greatest sanctuary. There is hardly anything left for which we cannot use them. We will show you how to optimally prepare your existing videos for your smartphone – for more reach, customers, and sales.

Music is emotional and can quickly establish positive connotations to a product or company – think of the hits Apple uses to market its products. We'll tell you what to look out for when it comes to music and audio in your video....

Hardly any other medium can convince potential customers of a purchase faster than a product video. But how much does a product video cost? How long does it take to produce? Which areas of application are suitable? Read the answers here!...

The creation of a video is a process characterized by the communication between the client and the video agency. What is special about giving feedback? Find out here how the cooperation can be arranged smoothly.Listen to t...

Without a doubt, video is revolutionizing the pharmaceutical industry, giving companies the opportunity to train brand ambassadors in a variety of ways. In this article, you can find out how video marketing can help you achieve this and who the...

Videos are the communication tool of modern times. In a simple step-by-step guide, this article shows you how to create your own YouTube channel in just a few steps. With this guide, you can start uploading videos and expanding your community t...

If employees are happy at their workplace, it is reflected in the company's success. Effective internal communication is a decisive success criterion. In this article, you will learn what role videos play and how you can use them to create a fe...

To launch a new product or product line, an explainer video is the ideal way to convert your viewers into customers. Read how video can help you get your product off to a successful start.Listen to whole blogcast now »

Explainer videos in the self-service portal provide customers with necessary usage information about a product. Find out how you can not only meet customer demands, but also strengthen your brand loyalty with video.Listen to the ...

Have you built your app and are now wanting to bring it to the people as successfully as possible? Then it's time for an intelligent marketing strategy. Why you should no longer ignore App Store preview videos is explained in this article.<...

More and more applicants are trying to convince job seekers with application videos. In this article, you can read about the advantages of application videos for both companies and applicants and how to create a promising application video your...

You have finally published your new image film and now you’re ready to bring it to the people on a larger scale. We will show you 14 simple and creative ways to successfully market your image film.Listen to the whole blogcast her...

You are thrilled with your new video. Now, you want to show it to the whole internet world. In this article, we'll tell you which online channels are best for publishing your video and what to consider when choosing the right platform.<...

Put on your VR goggles and off you go into completely new dimensions. The advance of Virtual Reality has long since begun. It enables completely new virtual experiences with maximum user interaction. Find out which industries are already shapin...

YouTube is the world's largest video platform. More than 1 billion hours of videos are viewed every day. Learn which video types your company should use on YouTube to score points with every target group.Listen to the whol...

Your new video is ready and published on your YouTube account, but the number of views remains unimpressive. What to do? In just 5 easy steps, learn how to optimize your video on YouTube and get more views in a short amount of time.<...

Hoping to stand out from the huge mass of LinkedIn profiles? We will show you how you can improve your job opportunities, strengthen your network, and receive more recognition as a company by integrating videos.Listen to t...

You’re proud of your new video, which is visually super appealing – and now you have to add  annoying subtitles?What may seem a bit of a drawback at first, however, has a lot of advantages. This is because an incredible 85% of Face...

Would you like to develop clever and effective image ideas? If so, accompany us in this article on a journey to the psychological principles of human perception. We will introduce you to some phenomena in which our brain plays tricks on us and ...

They finally exist – YouTube Stories! Find out in our article how your company can successfully utilize the new YouTube Story function. Listen to the whole blogcast now »