The Yield
Presented by Saunders Real Estate, The Yield draws on the voices of seasoned brokers and industry leaders to examine the forces shaping land and commercial property value. Through grounded, market-focused conversations, the podcast offers perspective on investment strategy, agricultural productivity, development trends, conservation, financing, land management, and the evolving decisions facing owners, operators, and investors.
The Yield
Lay of the Land® Conference • Florida Market • Day 1
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Recorded live in Lakeland, this episode features panels from the 2026 Lay of the Land® Conference, including expert-led discussions on the economic, investment, and policy dynamics shaping the Florida land market. The program opens with an economic outlook delivered by Jerry D. Parrish, Ph.D., Chief Economist for the Metro Atlanta Chamber, examining interest rates, capital flows, and broader market conditions influencing transaction activity.
From there, breakout sessions explore commercial property investing fundamentals, utility-scale solar energy development in Florida, the feasibility considerations behind unlocking land value through mining, and a focused discussion on tax reform and estate planning strategies. Together, these conversations provide timely insight for landowners, investors, and advisors navigating a market adjusting to new capital conditions.
Learn more about our upcoming events at LayOfTheLandConference.com.
Chapters
(00:01:42) Florida's Economic Outlook
(00:52:19) Commercial Property Investing 101
(01:43:48) Solar Energy Development in Florida
(02:44:19) Unlocking Land Value Through Mining
(03:14:32) Tax Reform & Estate Planning