The Expertise of Emotionally Intelligent Luxury

Empowering Brands and Consumers to Share Personal Data

The Luxury Institute Season 3 Episode 7

On Tuesday, May 18, 2021, Milton Pedraza, Luxury Institute CEO and DataLucent Chairman, held an exclusive discussion on Empowering Brands and Consumers to Share Personal Data.

Privacy is a critical issue. According to Gartner over two thirds of consumers globally will be protected by privacy legislation, similar to GDPR by 2023. The bigger opportunity is to empower consumers to take control of their social and e-commerce data (Facebook, Google, Amazon, etc) and securely license it as a copyrighted asset to multiple brands they trust for fair value rewards and true personalization. This will fuel digital transformation. It will also unleash the multi-trillion dollar personal data economy and help reduce inequality.

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