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The Expertise of Emotionally Intelligent Luxury

Luxury Institute is the world's most trusted research, training, consulting, and elite business solutions partner for luxury goods and services brands.

In the last 20 years, Luxury Institute has served over 1,100 luxury and premium goods and services brands.

In this podcast, Milton Pedraza, Luxury Institute CEO, shares insights into the latest luxury trends, insights, and interviews top-tier luxury experts and executes across healthcare, retail, technology, wealth management, yachting, and more.

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The Expertise of Emotionally Intelligent Luxury

Customer Data Myths That Are Putting Your Business Performance At Risk

September 13, 2021 • The Luxury Institute • Season 3 • Episode 11

During the past few months, as economies recover and enter a new normal, Luxury Institute and DataLucent have engaged in rich, candid dialogue with C-level executives at top-tier luxury, premium and mass brands. During these conversations, a series of myths that are pervasive among brand executives have come to light – be they marketing, digital, legal, data, or privacy leaders – about customer data. Because the world is evolving so rapidly, it may be hard to keep up with the legal and business innovations that are significantly affecting business performance. Here are the most common critical data myths and corresponding truths to help executives take control of their customer data strategies and tactics to drive optimal results. Ignore them at your own peril.

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