Business Her Way

#28: The Problem With Bad Brand Stories

January 20, 2020 Stephanie Jiroch Episode 28
#28: The Problem With Bad Brand Stories
Business Her Way
More Info
Business Her Way
#28: The Problem With Bad Brand Stories
Jan 20, 2020 Episode 28
Stephanie Jiroch

One of the worst things you can do for your business is to tell a bad story. The biggest mistake I see entrepreneurs or small business owners make is assuming the design, font and fancy buttons they’ve paid a website designer to create for them will not only attract, but then convince, a browser to become a raving, paying fan.

And so many entrepreneurs do build beautiful websites but then leave their stories - the actual words written on the page - for later. They put their story as second-best when they should actually be putting story above all else.

I’m here to tell you that a bad brand story is 10x worse than no story at all.

If you’re ready to tell a story that will help you build a profitable, purpose-driven brand then keep listening…

Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! -->  Download Here!

Show Notes

One of the worst things you can do for your business is to tell a bad story. The biggest mistake I see entrepreneurs or small business owners make is assuming the design, font and fancy buttons they’ve paid a website designer to create for them will not only attract, but then convince, a browser to become a raving, paying fan.

And so many entrepreneurs do build beautiful websites but then leave their stories - the actual words written on the page - for later. They put their story as second-best when they should actually be putting story above all else.

I’m here to tell you that a bad brand story is 10x worse than no story at all.

If you’re ready to tell a story that will help you build a profitable, purpose-driven brand then keep listening…

Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! -->  Download Here!