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Built For Meaning
Built for Meaning is a podcast about the psychology of identity, belonging, and the lifelong search for meaning.
Hosted by Stephanie Jiroch, researcher, strategist, and creator of the Donor Identity Framework™, each episode explores why humans do what they do—from the communities we join and the causes we support to the brands we love, the identities we create, and the stories we tell ourselves.
Drawing from behavioral psychology, media psychology, consumer behavior, and real-world research, Built for Meaning uncovers the hidden forces shaping how we connect, contribute, and become.
If you've ever wondered why people stay loyal, why communities thrive, or what truly gives life meaning, you're in the right place.
Built For Meaning
Latest Episodes
5 Email Campaign Mistakes I've Made (And How You Can Avoid Them)
Fundraising emails don't usually fail because of one big, obvious error — they fail because of small, easy-to-miss habits that quietly cap performance. In this episode, Stephanie gets personal about five email mistakes she's made over the cours...
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Leveraging the Power of Identity in Your Next Appeal: How to Ask For More Money
Most fundraising strategies fail for a simple reason: they optimize the ask instead of the identity behind it. This episode unpacks the behavioral science of identity-driven giving — why “just ask for more money” backfires, and what to say inst...
Double Your Donations using my Gift Method™️
There's a five-figure sum hiding in your donor database right now — not from donors you haven't met, but from ones who already said yes once.In this episode, Stephanie Jiroch breaks down the GIFT Method — her four-step framework for calc...