One of the worst things you can do for your business is to tell a bad story. The biggest mistake I see entrepreneurs or small business owners make is assuming the design, font and fancy buttons they’ve paid a website designer to create for them will not only attract, but then convince, a browser to become a raving, paying fan.
And so many entrepreneurs do build beautiful websites but then leave their stories - the actual words written on the page - for later. They put their story as second-best when they should actually be putting story above all else.
I’m here to tell you that a bad brand story is 10x worse than no story at all.
If you’re ready to tell a story that will help you build a profitable, purpose-driven brand then keep listening…
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