Business Her Way
Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.
Business Her Way
#32: Brand Storytelling in a Post-Pandemic World
The ‘new normal’ - from our children’s education, how we interact with friends and family, and even how we define having a good time - has changed us. The same goes for how we brand, position, and communicate about who we are and how we serve. From COVID-19 to mounting social unrest, we live in unprecedented times.
Last week, I had the honor of speaking at a global symposium on this very topic. Brand stories have changed and we as business owners must look to current trends to understand and be better prepared for future strategies.
Today, I’m breaking down the concepts from that talk and share with you my top takeaways for businesses and leaders who need to tell better stories, now more than ever.
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