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Built For Meaning
Built for Meaning is a podcast about the psychology of identity, belonging, and the lifelong search for meaning.
Hosted by Stephanie Jiroch, researcher, strategist, and creator of the Donor Identity Framework™, each episode explores why humans do what they do—from the communities we join and the causes we support to the brands we love, the identities we create, and the stories we tell ourselves.
Drawing from behavioral psychology, media psychology, consumer behavior, and real-world research, Built for Meaning uncovers the hidden forces shaping how we connect, contribute, and become.
If you've ever wondered why people stay loyal, why communities thrive, or what truly gives life meaning, you're in the right place.
Built For Meaning
Ep #61: Marketing vs Branding - What's the difference?
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Do you know the difference between marketing and branding? Like so many, most people spend considerable time marketing their business and not building their brand first. In this episode, Stephanie shares the very simple distinction between marketing and branding, and shares why every entrepreneur must make their branding a priority.
Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way.
Book your Brand Blueprint → https://brandpsyche.co/brand-blueprint
Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324