Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down Artwork

Built For Meaning

Welcome to Built for Meaning, a show for nonprofit leaders and fundraisers ready to rethink donor retention. Each week, join your host Stephanie Jiroch, creator of the Donor Identity Framework™, to explore how identity, belonging, and behavioral psychology transform first-time donors into lifelong supporters. Whether you're reviving a cold donor file or building a retention strategy from scratch, Built for Meaning will help you stop chasing donors and start creating communities people never want to leave.

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Built For Meaning

Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down

November 20, 2023 • Episode 63

0:00 | 59:26

Ceels Lockley is a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants, and agency owners. Ceels specializes in niche marketing. offer suite design and messaging.

With over 20 years of experience in digital marketing, Ceels’ background includes social media direction for Sony Mobile and Habit as well as leading digital editorial and content for Tesco Magazine. Ceels left her agency career in 2019 to pursue self-employment to work around her baby daughter and has since built a thriving coaching business.

Ceels, originally from Kent, lives in Melton Mowbray, Leicestershire with her husband and daughter.

Find her at https://www.ceelslockley.co/ or on Instagram @ceels.lockley

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