Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down Artwork

Business Her Way

Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.

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Business Her Way

Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down

November 20, 2023 • Episode 63

Ceels Lockley is a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants, and agency owners. Ceels specializes in niche marketing. offer suite design and messaging.

With over 20 years of experience in digital marketing, Ceels’ background includes social media direction for Sony Mobile and Habit as well as leading digital editorial and content for Tesco Magazine. Ceels left her agency career in 2019 to pursue self-employment to work around her baby daughter and has since built a thriving coaching business.

Ceels, originally from Kent, lives in Melton Mowbray, Leicestershire with her husband and daughter.

Find her at https://www.ceelslockley.co/ or on Instagram @ceels.lockley

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