Lora Bodmer is the PR agent for the Natural Selection Tour. A hardcore snowboarder and a former Whitehouse intern to Bill Clinton, Lora's story is a peak behind the scenes of NST and the small team that's creating big things around the world.

Paul Fidrych was the director of hardgoods product management for Burton during snowboarding’s golden era. Paul oversaw production of the Brushie trouts, Terje swords, and was a key player in the development of the Burton custom. And this year ...

Brad Heppner is a hometown hero snowboard photographer who's been snapping great shots since the golden age of snowboarding. Working with the Wildcats, Skids, and Partysnakes at Seymour got his foot in the door to shoot with some heavy hitters ...

Paul Culling was a pro snowboarder in the late 80's and early 90's scoring sponsorship contracts with Gnu, Nitro, and K2 before starting his own snowboard brand, Luxury Snowboards. He was also the first pro on Westbeach outerwear. Paul's entrep...

Shane McKinney created Invasion snowboards in the early 90's and kept the ship sailing for over ten years. During the course of Invasion Shane went from being a snowboarder with sponsors to a brand owner sponsoring some of the best north shore ...